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Writing a Marketing essay can sound easy, but there are a few things you will want to consider before your first keystroke. Because Marketing is a cutting edge field of study, as opposed to history, you must have the most current information on the subject. This could make research a nightmare, if you don’t know what you’re doing.
The best place to search for content for your Marketing essay is on your college library databases. These will provide, both scholarly journals, and current mainstream articles. Especially in the Marketing field, you will be able to find sources that are saturated in excellent content.
Next, be sure to use the appropriate terminology that is specific to the industry. If you neglect to use this terminology, it will diminish the credibility of your essay and you will lose much needed points.